The video was shot on multiple urban locations and includes trashing the office space, which is always fun. The concept clip omits the usual stage performance scenes in favor of the storyline, portraying the voyage of the frustrated nine-to-five office worker to becoming a homeless but free person and taking a hit for his love of heavy metal.
The storyline follows the lyrics pretty loosely, still conveying the message of living a life one desires despite the price to be paid, maybe a metaphorical nod to the state of the whole independent music scene today.
Director - Video Arts - Vadim Mechona
Cinematography and editing - Vadim Mechona
Producer - Vadim Mechona
Phography and assistant - Rafi Meir
Make Up - Kineret Kashevitz - Makeup Artist and Nails Design
Never Regret is the second single of the album, the first being a lyric video to "Assassin's Fate".
https://www.youtube.com/watch?v=YbJOsb-3Rzk
The album will include guest appearances by artists such as Ralf Scheepers (Primal Fear, ex-Gamma Ray) and others, and will be available for purchase both trough major on-line music stores and in physical form, through the distribution network.
The album CD is already available for pre-order online via the band web-store
Link to the video: http://youtu.be/gZn09Z27J24
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