Monday, January 14, 2013

The Bad Day has come!

Band members, renown musicians in the Rock & Metal  scene -­‐members of Secret Sphere (ex), Lucky Bastardz, Lines n'Noses, Silence Fear(ex), Ovrhol -­ are proud to see the tough and detailed job for the video production finally come to life.

The video has been written, directed and producer by the celebrated visionary Antonio Masiello whose interest “is oriented towards opportunities that, involving several aspects of education and personal experience, use new technologies as a way of expression and a vehicle of ideas in an image‐communication world.”

The artistic interaction between the band and the director represents the perfect match between the two styles; Lyrics, Music and Images merge into an author-­‐marked concept video clip born from the vision of the band to apply a countdown of 6008 days to our existence, through which our sleepy consciousness can be awaken.

6008 days left to free one self, to realize and atone everyone’s faults towards a world that is destined to self-­‐destruction. 6008 days to think of a new approach to reality, too often marked by the idealism of “need” and too much into the loop “produce– use–die” introduced by the consumerism and multinational corporations.

A modern Messiah (frontman ,Roberto Messina) resuscitates -­unaware-­in our days and in his roaming he finds himself in situations (unfortunately) dramatically “normal”. Moral and physical downfall, paradoxical circumstances reveal the truth behind the consumer era and the media distortion of reality; “the medium becomes the real message” [cit. McLuhan] and the final sentence is the total paradox of supporting the watcher to never lose hope for his own salvation.

A dreamlike trip, through the metaphor of a resurrected Christ, to find each one of us aware and so to blame. An invitation to think about the reality, to change the rules of the establishment and build a new sustainable world. The age of Own without Being is going to an end, the countdown just started, up to the last one Bad Day.

THE BAD DAY (song): 
Produced by Enrico Carducci for CME Music,  Recorded by: Federico Pennazzato­‐Authoma Studio/Pablo Reynoso­‐Technicolor Lounge Mixed by: Cosme Liccardo & Enrico Carducci-­‐CME Music (Miami) Mastered by Joe LaPorta­‐The Lodge Studio NYC

THE BAD DAY (video clip):
Produced, Written and Directed by Antonio Masiello

Official Website: designed and powered by Filippo Vassallo


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